Emma was promoted to Head of Platform Investments in 2024, having previously filled the role of Head of Investment Analysis and Research. Emma is responsible for developing and implementing the investment processes for Hargreaves Lansdown Asset Management solutions. Her team provides strategic asset allocation, and analysis on equities, funds, ETFs and investment trusts, for HL platform, workplace and advised clients.

Emma also leads the Senior Research Team, which reviews investment selections against parameters designed to flag potential risks to clients. She reports to the Distribution Investment Oversight Committee.

Emma joined HL in April 2019 from Morningstar where she provided investment news, views and analysis to investors across the UK, Australia, Canada and India. Prior to joining Morningstar in July 2013 Emma spent six years as a financial journalist at the Daily and Sunday Telegraph.