Kelly Prior is Investment Director at Marlborough. Her role in the Chief
Investment Officer’s team involves working closely with investment
managers, helping to shape the group’s award-winning product range and
develop new investment propositions. She is also involved in oversight
and governance across the wider group.

Why is corporate culture becoming more important to you when
deciding who you allocate assets to?

I believe the best version of anyone, fund manager or otherwise, is always
found in a supportive and progressive environment. Having analysed and
invested in third-party funds for multiple decades, this has been the secret
sauce for the most successful teams in terms of longevity and sticking to
their core principles through varying market conditions. Being in the right
culture creates the right guardrails and the right support for long-term
success, which can only be a good thing for client outcomes.

In your view, why is it important to set a higher standard of
stewardship and behaviour within the investment industry?

The world is progressing, and the investment industry needs to reflect
this. There is, sadly, a lack of trust in the industry and I believe great
strides need to be taken to address this. Being able to demonstrate great
stewardship and positive behaviour should go a long way in helping this
cause.

Why did you decide to sit on the ACT Stewardship Council and
what does it mean to you personally?

I was delighted when I heard the organisation was being set up, as it
represents principles that I have always held dear. I feel honoured to be
able to contribute in any way I can.